GoodmanAdvisory
Rooted in the 60-year legacy of Goodman Gallery, with locations
in South Africa, London, and New York, Goodman Advisory guides collectors and institutions in building thoughtful, enduring art collections shaped by global perspectives and rigorous market insight.
We provide bespoke advisory services tailored to each client’s objectives, supporting every stage of the collecting process: from research, sourcing, and acquisition to governance, collection management, conservation, institutional partnerships, loans, deaccessioning, and long-term stewardship.
Our advisory team brings together more than eight decades of collective experience across the primary and secondary markets, international galleries, auction houses, and leading global art platforms.
United by long-standing relationships across Europe, the United States, and the Global South, we offer deep market intelligence, institutional fluency, and an extensive international network of artists, galleries, auction houses, and cultural institutions.
Having our roots in Africa, its diaspora, and the Global South shapes how we understand cultural value, history, networks, and future trends in art.
Most art advisory firms operate within a traditional Western art historical framework, which is why many corporate and public collections tend to look similar. While we work with the same leading galleries, auction houses, and market intelligence as other advisory firms, our perspective is broader.
Our team is deeply connected to a global network that spans both the Western art market and the Global South. This allows us to identify artists and opportunities informed not only by market performance, but also by cultural context, community networks, and emerging creative movements. The result is a truly international perspective that few advisory models can offer.
Goodman Gallery is also the founder of South South, a consortium of more than 60 galleries across the Global South that collaborates on exhibitions and projects internationally. Partners have included Museo del Barrio in New York, The Bronx Museum, SP–Arte in São Paulo, and RAW Material Company in Dakar. This network, combined with leading art market intelligence, provides a distinctive global outlook.
With offices and networks in London and New York, the world’s leading art market centres, we combine global reach with strong on-the-ground expertise.
